Senior product work across three disciplines.

Roadmap design, workflow architecture, and feature scoping for teams integrating AI into their core product. From identifying the right wedge to shipping the first workflow — with a track record of doubling usage and driving ARR growth.

Legacy platform rebuilds that revitalize growth without disrupting the business. Strategy, scoping, sequencing, and delivery coordination — with experience leading full rebuilds that reduced support requests by 60% and increased usage by 20%.

End-to-end product work — from 0→1 builds to feature expansion, capability upgrades, and meaningful improvements to existing products. Mobile apps, SaaS platforms, and consumer software built with AI-assisted development, rigorous scoping, and mechanics designed for retention from day one.

Product design work led in-house and in partnership with external design teams — covering UI/UX strategy, design systems, interface direction, and design QA. Anchored in how real users interact with the product and delivered with the same rigor applied to engineering and strategy.

Positioning, messaging, and go-to-market narrative work grounded in how the product actually behaves — not just how it's described. Brand strategy, launch copy, and the connective tissue between what the product does and how the market understands it.

Brand positioning, competitive differentiation, visual identity, and logo design rooted in how your product behaves and how buyers perceive the category. From naming and market framing to the visual system that makes the brand unmistakable.

Onboarding redesigns, engagement loops, retention mechanics, and key-account expansion strategies. Built from real patterns — 3x key-account growth, 160% revenue expansion, and 60% reduction in support load.

Cross-functional work bridging product, sales, and customer success — partner model design, expansion playbooks, and the connective tissue between what the product does and what the business earns.