Fitrition

Advisory engagement through Triple Shore

Fitrition is a nutrition and fitness coaching business operating across multiple locations in New York and New Jersey, serving individual clients and institutional accounts including major sports franchises.

The Challenge

Fitrition was scaling from a single-location practice to a multi-site operation. The positioning and outreach approach hadn't evolved with the business — making it difficult to close institutional contracts and justify expansion investment.

The Work

Triple Shore developed a growth and marketing strategy during a critical expansion phase — building the positioning framework, channel approach, and outreach structure that spoke credibly to institutional buyers. The work included competitive differentiation, an account targeting model, and proposal framing optimized for sports franchise procurement processes.

Outcomes

The strategy led directly to winning annual contracts with major sports franchises in the New York and New Jersey market — a significant step in Fitrition's institutional growth and validation of the multi-location model.

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